The BEYONCE Effect ...Is Key Bey the first thought of the day, noon, and night?

The BEYONCE Effect

Published On 02/19/2013 | By Beautiful Stranger | Entertainment, Music


SHE’S BACK!!!!!!!!!!!!!!!!!!!!!!


She definitely has the talent, team, and tenacity ….now let ‘s talk about her real formula!




One thing I’ve noticed about Beyonce is that she is a marketing machine and like most smart artists have mastered the art of keeping her name in YOUR mouth!!!  How is she doing it you ask? Let’s break it down:

1.  She disappears for a bit …makes little appearances here and there mostly via social networks like Instagram and such…

2.  Every celeb needs at least one “slip up” or “glory moment” during a long hiatus so she figured she’d do that by having her team leak out that she lip synched the damn National Anthem or whatever she sang

3. She cleaned up her mess by doing what……basically causing a minor power outage at the Superbowl …well not really, but the performance was simply electrifying and definitely made me miss the whole concept of Destiny’s Child and Beyonce as a whole!  She. Kelly and Michelle brought it!  Even the mini whack fake beef between Michelle and Keyshia Cole was amusing!

And that’s it…That’s the formula…I must say Mrs. Carter…You’ve got us hooked!


So in the time span of about a month she managed to get people up in arms about her lip syncing, posting slightly raunchy instagram pics, a hands down speechless Superbowl half time performance and of course her HBO movie debut coupled with her interview with the almighty Oprah!!! I mean damn….what’s next? Running for office?  Should we overanalyze all of this? No …not really because I don’t feel like going so deep into something so simple!  IN my humble opinion, Beyonce loves Oprah so much she thoroughly studied her entire career and copied it and made it her own….now she literally has the same effect on people Big O does….am I right or wrong?  You either love B or you love to hate her….Regardless…Congrats and I secretly can’t wait to see what is next?  Maybe another  baby?



The main reason for the post was for me to harp on Beyonce’s HBO film debut, but I still have yet to see it…yes yes I know…I’m behind…my ,pst sarcastically sincere apologies, but I was too busy in DC witnessing history during MY bday week at the Martin Luther King Jr. Memorial on a cold winter’s night to see our beloved Beyonce showoff her beautiful daughter Blue Ivy’s face (looking all like Jay all day everyday ….a really pretty Jay might I add :)  I promise to catch up folks because y’all know I always have commentary for something or someone!  It’s com in’…be patient! LOL …what’s your thoughts on the BEYONCE effect…do you think she even has an effect on your life or the lives of others? do you even give a flying fuck? LOL ….


Let’s discuss because this will be my last Beyonce post for a while….unless she does something epic like manage to get her face added to mount Rushmore!


Over and Out


The biggest reason for this post was to

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About The Author

Barbara De Laleu - (Radio Personality/Producer/Entrepreneur) Barbara De Laleu – The ace of entertainment & pop culture. Ms. Delaleu is a blogger, entrepreneur, a new radio personality better known as Roxie Digital of the new Radio 103.9 NY, and morning show producer and member of the La Invasion Mananera morning show team at La Invasora 1600 AM NY. With a history of leadership in the radio industry, community service, academia and not-for-profit organizations, Barbara is definitely a contender in the ever- growing entertainment industry. During Barbara's career as a radio personality and producer, she was a weekend and fill-in radio personality for Cox Media Group Long Island's 106.1 WBLI and 102.3 WBAB for almost 9 years while concurrently working for 5 years with Inner City now Emmis Communication's 107.5 WBLS and 1190 WLIB AM as a dedicated board engineer and producer for the long running Imhotep Gary Byrd show. Also close to heart as a natural community leader and activist, De Laleu is co-founder of the No Disrespect Campaign with her business partner and morning show producer of New York's Hot97 Shani Kulture. Furthermore, De Laleu has held titles such as Vice President and Programming Committee Chair of the Alliance for Women in Media developing her reputation as the organizations “rising star”. She has also been the recipient of numerous awards including PopCrunch Media’s 50 Hottest Women in Radio, the 2005 recipient of Who’s Who Among American Colleges and Universities and the 2008 recipient of AWRT’s BELL (Bringing Excellence at a Local Level) AWARD. During the Summer of 2012, Barbara participated in the International Field Program in Buenos Aires Argentina where she had the opportunity to work with a local radio station and NGO on environmental and community outreach issues. At the end of this experience, Barbara completed a Masters Program in Media Studies at The New School University while concurrently graduating from The Organizational Change Management Program in Milano to the School of Management and Urban Policy Programs in Spring of 2013. She is in the midst of her PhD work focusing heavily on the disparity of media ownership by minorities and women across local and global communities. In her spare time, Barbara shares her voiceover talents internationally and locally with radio stations in Buenos Aires Argentina and Holland-Amsterdam to BET Networks, Black Enterprise Magazine, WBLS, WLIB, WBLI, Radio 103.9 NY, Aetna, American Impact Media, Sports Illustrated and interviewed some of top names in entertainment and music today. In her future, Barbara’s ultimate career goal is to obtain ownership of media, particularly radio stations in Haiti and the US. To find out more about Ms. De Laleu aka Roxie, please visit The Beautiful Stranger or

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